They're attracting the people who could be YOUR customers! What frustration, because you know that your products and services are superior to those of your competitors! Your customers and potential customers are already searching the Web. Even as you read this there will be someone on the Web looking for a business like yours. More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services. It is quite feasible that the surfer will visit a number of sites before he decides on his final choice of product or service. You need to be certain that you are one of the sites that he has visited if you are to stand a chance of gaining his business. If you have no web site, you have no chance.
A website makes it easy for people to refer new customers to you. For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.
A website increases your credibility. Your customers cannot tell whether you employ 100 staff or none. As a small businessman you have the opportunity to present yourself to the marketplace just as effectively and professionally as a multi-million dollar company. Just because you're smaller doesn't mean that you cannot now compete with the big boys! Your website has a powerful impact on a potential customer's confidence in you. It lets people know you're knowledgeable and up-to-date. If you take the time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed.
A website increases the value of advertising. Adding your website address to all your advertisements, business cards, and company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company. Going to a website is easier than writing, visiting a store, or even making a phone call. Customers get the information at their convenience and don't have to wait for a salesperson to help them.
You can change the information on your website whenever you want. You must have been in a situation where your prices have changed or your products have changed, so your catalogue/price list/product literature/marketing literature becomes out of date. Not only is all your existing literature now worthless, but you also need to make a substantial investment in order to produce new updated material.