As an entrepreneur, small business owner or if you’re in sales, objection is a key word and something you’re most likely familiar with.
Objection is defined as 1. a reason or argument offered in disagreement, opposition, refusal, or disapproval.
Objections are definitely something we’re use to in our business. I’ve learned to actually welcome them because I see it as an opportunity to educate people and to truly help them. We are very confident in what we offer and know that we deliver something very unique and very needed; and overcoming objections time and again just builds a more powerful foundation for us. Heck, with the challenges we’ve faced in business, objections are a walk through the park, so bring them on.
Objections are part of this thing called entrepreneurship – how you deal with them and overcome them is what separates the boys from the men.
As an entrepreneur you’ll experience objections on several levels simply because it just comes with the territory. So unless you’re the next Groupon or something, get over yourself and address those objections with professionalism and tact. Do get caught unprepared, be defensive, or stumble your way through them.
You’ll experience objections from people who don’t think you should venture out in the wild to begin with – this may actually be you’re very first objection you have to deal with. This objection may come directly from friends, family members, and for some it could be your spouse.
You’ll experience objections with your idea or product perhaps being labeled as crazy, you’re a dreamer, or this is a shot in the dark.
If you’re going after investors, be totally prepared for objections when raising funds for your venture – what you think your idea or company is worth verses what they think.
A very good idea is to make a list of all possible objections from every angle you can think of ahead of time, write them out, study them and then write the rebuttal to each of them. Get to know them like the back of your hand. Use passion and conviction (a familiar word) when sharing addressing them and you’ll get the point across.
In short, learn to love objections because they make you think, rethink and grow – they’re a good thing!
As always thank you so much for stopping by! Please leave a comment and let us know what you think of objections – how you handle them – overcome them. Are you prepared for all the objections in your business? What are your thoughts?
Have a wonderful and productive week and tackle those objections head on!
Questions enable you to uncover the prospect’s dominant buying motive, which you must do if you’re going to be effective in selling. Zig Ziglar