I Know … You’re Committed.


You paid for you new website, however you haven’t even seen a proof and that was three months ago. But … I know … you’re committed.

Your best friends sister’s husband said he’s going to build you a website. He has a full-time job, so he’ll work on it at night and on weekends. But … I know … you’re committed.

The company that quickly produced a contract for you and faithfully runs their monthly fee on your credit card, still seems to be gathering information and hasn’t produced anything yet. But … I know … you’re committed.

Your websites contract is coming up for renewal and though their plan is similar to others, the pricing isn’t even in the same ballpark. But … I know … you’re committed.

You want to make a change and you noticed your email is wrong on your website. You can’t seem to get a hold of the wonderful telephone provider that charges you huge monthly fees and you promised your firstborn to (most likely they’re in India or some other faraway land). But … I know … you’re committed.

I find this statement of “I’m committed …” so amusing since we live in times that absolutely support and glamorize “lack of commitment”. Are small business owners the only ones with ethics these days?  Seriously … I wonder if who or what they’re committed to cares that they’re missing the potential for new business every day. And I often wonder if the committed small business owner realizes the potential business and exposure they’re missing every day not spent on the web. Right now new business, your reputation and your future relies on being on the web and building a good presence within your local area or globally. There is a missing link and that missing link is being informed. The fact is a plumber or electrician or landscaper or countless other businesses are busy doing what they do best and they aren’t in the website design business; which makes them prime targets to be “played” when it comes to the whole process. 

So you’re “committed” great, but don’t be that doesn’t mean put everything you have on the line if you’re not being treated well or being “dissed“. Educate yourself and speak to other business who have a web presence. Have a plan B. Don’t be afraid to shop around and see what else is out there. Remember this is your business, not a love relationship. Make sure any entity you deal with has respect for your business.  A good relationship with your web designer or company should be mutually beneficial and they should be your advocate!

As a small business owner, I’m committed too … committed to my customer. I’m their advocate and I want them to be as successful as possible. I stand by what I do promise and I don’t make promises that I can’t deliver. I respect my business, so naturally I’m going to respect yours.  This is what a mutually committed relationship should be.

Stay committed to your decisions, but stay flexible in your approach. – Tom Robbins

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